What are six factors that determine the retail store image?
Their location, the customers, what they are selling, and the building that they choose. If they are a corporation or chain they will look a certain way as well.
A store selling new furniture could project a value based retail image by presenting a proper image to its market of customers. The components of a firm’s image are its target market characteristics, retail positioning and reputation, store location, merchandise assortment, price levels, physical facilities, shopping experiences, community service, advertising, public relations, personal selling, and sales promotion. For a store selling used furniture it could project a value based retail image by considering less dramatic…
Paul H. Nystrom has written: 'Retail store operation' -- subject(s): Retail trade 'Retail selling and store management' -- subject(s): Retail trade, Sales management, Selling 'Automobile selling' 'Retail institutions and trends' -- subject(s): Retail trade 'Retail store management' -- subject(s): Retail trade