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email marketing is one of the most effective forms of advertising for small businesses. In order to be successful on the internet and maximize the benefits of the internet, a small business needs to implement a result-driven marketing strategy on the internet. The real benefits of the internet can be realized only if a business is able to use the internet to market its products and services.

Email marketing is one of the most effective and fastest-growing marketing channels. One of the first steps in a successful email marketing campaign is to build an email distribution list of potential customers. A business can build an email list from a variety of sources including its website.

Managing a substantially large email marketing campaign will require a well-planned strategy and may involve the services of a professional marketing company. If you do not have a large email list then it can be purchased easily from a direct marketing company that specializes in email list management. A business can also collect email addresses from potential customers via a newsletter registration form on the website.

Following are some 12 email marketing tips for a small business:

  1. Start building an email marketing list of customers

If you do not have an email marketing list you can start building one now. Whether you have a small or a large client base, you can start by first including your existing customers on your email marketing list which you can build upon with time. A small business can start an email marketing campaign from a relatively small list which can expand with time. As new inquiries are received, the list can be expanded. It is a common practice to purchase a targeted email list from a professional marketing company.

  1. Email registration on your website

Offering customers a way to register via your website is probably one of the easiest ways to build your own email list. A registration form can be added to your website with ease. The placement of the email registration feature on your website is important and has an impact t on conversion rates. It should be placed in a prominent place on the website. If your website uses a content management system then most likely the newsletter registration feature will be built-in.

  1. Start a Marketing Newsletter

Sending newsletters to your customers is one of the most effective email marketing techniques. You can start a newsletter on a topic related to our industry. The newsletter can be weekly, monthly, or even quarterly. A newsletter provides an excellent opportunity to communicate with your customers on regular basis. You can use the newsletter to subsequently market your own products or services.

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Pawan Kumar

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4y ago

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