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Below are four tips that came to me on the spur of the moment. Hopefully others will add to this list.
- Reputation matters - Buyers often research the seller in the search engines e.g. Google and Bing, before buying.
- People rarely buy from strangers - You need a way to contact people multiple times, an example is getting people onto an email list, another is giving the person a reason to come back to your website.
- You do not want the website to get in the way of the message you are sending to your prospective buyers. Ugly looking websites often outsell good looking websites. You need to test designs to see what works.
- Every segment of your market will respond differently to your website. You may need to set up multiple websites to capture all the segments of your market. But start by concentrating on one segment. You can target the other segments later.
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