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The "seven R" approach is often used by companies to develop a successful marketing plan. The R's represent: Research - gather information, evaluate competition, and identify client base and their needs; Rates - price the product/service based on cost to produce and deliver the product/service and current price of product/service; Resources - amount of money, time, and materials committed to production and marketing of the product; Retailing - decisions on advertising and selling the product; Reliability - replacing the product, reusing the service, serving currently owned products, returns and exchanges; Reward - incentives such as discounts and sales; and Relationship - strategies for creating and maintaining customer relationships.

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Q: What are the 7 R's of the marketing mix with explanations?
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What is marketing mix And seven p's of marketing?

The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.


What is the marketing mix?

The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html


Features of service marketing?

Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).


What are the 7 p's of service marketing mix for DHL?

Place Price price Promotion


How do you think the elements marketing mix differ in terms of services?

well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.

Related questions

What are the 7 p's of marketing mix for hospital and tourism industry?

7p's of marketing mix for tourism


What is marketing mix And seven p's of marketing?

The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.


What is the marketing mix?

The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html


Features of service marketing?

Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).


What are the 7 p's of service marketing mix for DHL?

Place Price price Promotion


How do you think the elements marketing mix differ in terms of services?

well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.


What is the 7 p's of marketing mix?

It's actually the 4 P's of Marketing: Product Place Price Promotion The additional 3 P's are for service Marketing: People Process Physical Evidence


What is Advantage and disadvantage of marketing mix place?

A) Strenghts of 7 p's marketing mix by Kotler are: -extended version of marketing mix will create more people being responsible for more details of marketing, -analysis can be more accurate, -better focus on customer, - potentially better profits, -more areas of marketing covered -better feel of what works best, B) Weaknesses : - more costfull (more people employed in marketing team- New Look- 49 people), -more time consuming, -any one weak link will have an impact and influence on rest of 7 p's, -


How many valves does the 2014 Audi RS-7 have?

The 2014 Audi RS-7 has 32 valves.


What size engine does the 2014 Audi RS-7 have?

The 2014 Audi RS-7 has a V8 engine.


If a dozen eggs cost Rs 36 find the cost of 7 eggs?

Rs 36 = 12 eggs = 1 dozen Rs 3 = 1 egg Rs 21 = 7 eggs


Is the 2014 Audi RS-7 electric or gas?

The 2014 Audi RS-7 is a gas-powered vehicle.