The "seven R" approach is often used by companies to develop a successful marketing plan. The R's represent: Research - gather information, evaluate competition, and identify client base and their needs; Rates - price the product/service based on cost to produce and deliver the product/service and current price of product/service; Resources - amount of money, time, and materials committed to production and marketing of the product; Retailing - decisions on advertising and selling the product; Reliability - replacing the product, reusing the service, serving currently owned products, returns and exchanges; Reward - incentives such as discounts and sales; and Relationship - strategies for creating and maintaining customer relationships.
The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.
The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
Place Price price Promotion
well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.
7p's of marketing mix for tourism
The marketing mix has two variations, the 4ps, and more recently the 7 ps. Below are the Ps in order (1 to 4 the 4 ps, 5 to 7 the additional 3 that make the 7 ps):ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe marketing mix was coined by Neil Borden in 1948 in an article entitle "the concept of the marketing mix" which referred to these 4 or 7 elements as ingredients in a recipe.
The market mix is often referred to as the 4 Ps or the 7 Ps, which are in order:ProductPricePlacePromotionPeopleProcessPhysical EvidenceThe term marketing mix was coined by Neil Borden in 1948 in an article entitled "the concept of the marketing mix" which referred to the 4 or 7 Ps as ingredients within a marketing recipe, which can be use to follow existing recipes, or create new recipes.There is a good infographic called 'The Marketing Mix Made Easy' which explains the marketing mix in more detail, you can find this at http://www.zeno-marketing.co.uk/marketing-clinic/2012/7/5/marketing-mix-made-easy.html
Features of Service Marketing. It includes the 7 p's namely- product mix, price mix, place mix, promotion mix, people mix, process mix, physical evidence mix. Unlike in marketing which has only 4 p's (product, price, place, promotion).
Place Price price Promotion
well in case of services there are three additional elements which are- process, physical environment and people. So there are 7 ps in case of marketing mix of services.
It's actually the 4 P's of Marketing: Product Place Price Promotion The additional 3 P's are for service Marketing: People Process Physical Evidence
A) Strenghts of 7 p's marketing mix by Kotler are: -extended version of marketing mix will create more people being responsible for more details of marketing, -analysis can be more accurate, -better focus on customer, - potentially better profits, -more areas of marketing covered -better feel of what works best, B) Weaknesses : - more costfull (more people employed in marketing team- New Look- 49 people), -more time consuming, -any one weak link will have an impact and influence on rest of 7 p's, -
The 2014 Audi RS-7 has 32 valves.
The 2014 Audi RS-7 has a V8 engine.
Rs 36 = 12 eggs = 1 dozen Rs 3 = 1 egg Rs 21 = 7 eggs
The 2014 Audi RS-7 is a gas-powered vehicle.