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Social media marketing requires a plan, a schedule, and lots of consistently valuable content. The best thing you can do for your brand is to create lots of valuable content, engage, and demand participation from your audience. The aims of social media is to create a "buzz" about a product or brand, through interaction with individuals over social media channels. Social media, if goals and a plan are implemented, can build a brand's social reputation and increase its reach by influencing potential customers on a broad spectrum and with the help of experts in your field and your customers' social networks.

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