What are the advantages and disadvantages of online marketing?

Answer 1

Advantages: Large variety of products available online, many of which would not be available locally. Online retailers often have significantly lower prices than local stores. The ability to compare prices from different vendors without having to travel from store to store. Not having to leave home. Not having to deal with traffic, parking, paying for gas, crowds, etc. Disadvantages Not able to try out or try on potential purchases. Not able to ask questions about purchases. Sometimes returns and or exchanges can be a hassle. Not spending money at local stores takes money away from local economy. There are certainly many other factors to be considered when making a decision as to whether to buy online or not. Personally, I would rather spend a little more to keep things local and have the personal interaction of going to a store in person. However if I am unable to find what I need locally, I wouldn't hesitate to shop online.

Answer 2

Advantages:

1) Merchandise has exposure to the traffic of the online auction site.

2) If an item is popular, bidders can push the price up beyond its starting price.

3) If you are selling more than one item on the site, you can add a link for

visitors to view the other items for sale.

4) You can add multiple photos with different views.

5) You can add detailed decriptions and shipping information.

6) Some sites offer promotions with no listing fees or other specials for a

limited time.

7) The ability for potential customers to review feedback left from buyers or

sellers.

Disadvantages:

1) The item may not sell, you'll have to re-list it, and pay an additional fee.

2) A buyer may bid and not pay, resulting in a lost sale and a re-listing fee.

3) It is time-consuming to add a category, descriptions, price, shipping

method, and photos to a listing.

4) It is time-consuming to promote listings to drive traffic to auctions.

5) People may try to convince you to close a listing and sell to them off the site.

6) Only car dealers can usually buy cars at auctions

Answer 3

Advantages: Online shopping is usually more pleasant than usual shopping, it requires less time to buy, you do not have to leave your home and sometimes the price of the product is lower.
Disadvantages: You have to wait more to get your product, you can not see the product in real life, to see if it is good or bad, if you like it or not, etc.

Answer 4

Online marketing enables marketers to engage directly with the people they wish to communicate with. It is also easier to manage, more scaleable and offers significantly higher ROI than traditional marketing.

The only disadvantages relate to mismanaged digital marketing campaigns, for example those with intrusive advertising, or that fail to integrate with overall marketing strategy.

Answer 5

The main advantage of buying and selling over the internet is the market size. Using sites like Ebay and Craigslist, one can access more buyers and sellers than anywhere else in the world. There is also an element of convenience, one can buy or sell almost anything they want without leaving the comfort of their home.

The largest disadvantage is a big one: scams. When selling something of value, it's hard to avoid those who want to steal from you. There are a number of scams, some infamous, that can take your money or product and leave you empty handed. It's important to research safe methods of using these means before entering the online marketplace.

Answer 6

Advantages: Low overhead, You can work from home, You can self-teach yourself, Most Internet Marketing Websites are FREE

Disadvantages: Very high competition, There's hundreds of criteria you need to learn, SEO isn't as easy as "googling" the answer

Answer 7

The advantages of selling online is that you can have a virtual store where you can reach wide range of clients, you can also save on the actual expenses of having a showroom or store, and you don't need to pay sales staff or employees. Your store is also open 24/7. The disadvantages of selling online is that there are some clients who are afraid to buy online because they think it a scam or not reliable. You also need to have an extensive online and offline marketing, so you can reach more clients.

Answer 8

Advantage: Not having to go to a store! Disadvantage: Not seeing exactly what you are buying!