It is a two-way communication. So the selling agent can get instant feedback from the prospective buyer. If it is not according to plan he can even adjust his approach accordingly. Since it is an interactive form of selling, it helps build trust with the customer.
personal selling in marketing
in non personal selling the seller does not direct negotiating with the client
Discuss in detail the theories of selling with its uses in personal selling.
A drawback of personal selling, however, is its high cost.
personal selling is an persuasive art of face to face communication to offer product or services as mutual benefit both to the buyer and seller to fit the flexible motive, mood and behavior to make a sale . It clarifies all doubts and build up a trust.
It establishes a personal relationship between the customer and the seller.
personal selling in marketing
in non personal selling the seller does not direct negotiating with the client
Discuss in detail the theories of selling with its uses in personal selling.
A drawback of personal selling, however, is its high cost.
personal selling is an persuasive art of face to face communication to offer product or services as mutual benefit both to the buyer and seller to fit the flexible motive, mood and behavior to make a sale . It clarifies all doubts and build up a trust.
role of relationship marketing in personal selling
The Main Priniciples of Personal selling are. -Professionalism -Negotiation -Relationship marketing
Personal selling
Professional selling
There are many principles of personal selling that you should be aware of before selling. You should for example be aware of moral principles.
The difference and similarities between personal selling and direct marketing are that personal selling is done by oneself to another self, whereas direct selling is done by oneself to another company.