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What are the basic steps needed for local SEO?

Updated: 8/21/2019
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9y ago

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I often get asked this question from clients and I am always honest about the work that is needed. While the work itself isn't simple and is quite time consuming, here is a simple breakdown of what is needed:

  1. Keyword Research - Identifying which keyword search terms will bring you the most traffic and potentially convert.
  2. On-Site SEO - Ensuring the targeted keyword is included in your site/page title and description.
  3. Contact Info - Ensuring contact info on your site is accurate.
  4. Citation Building - Adding your business profile to Yelp, MapQuest, Foursquare, etc...
  5. Building a Google Local page for your business.

Depending on keyword competition, this could be all you need. If you continue to struggle with 1st page Google local rankings, then content building is your next step. Most SEO experts will already know ahead of time if content building is a necessary step.

Sincerely,

Jesse Nelson

Urban Web Marketing

624 E Maberry Dr

Lynden, WA 98264

(206) 788-7680

urbanwebmarketing.com

info@urbanwebmarketing.com

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