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Its important keep in mind when you're drafting an email subject line is who your recipient is, and what action you want them to take. - saying things like From Fred will often get a junk mail response
Use your local knowledge of teh person(s) i.e. Hi Fred here's the form you needed - or if in a group Attached in the collective data for for completion .
Keep it short and sweet - the main information area is in the email.
Use the urgency terms if it is urgent - do not say its urgent when its not these frequently remain unread because "they are always urgent" attitude - Use URGENT - Data collection for
or URGENT - We have still not received your subscription - 24 hours left.
If its a marketing tool then don't offer something that's not genuine and in the mail body - those emails get junked more quickly than others
Agin if it marketing and you wish to grab some attention - using capitals and all sorts of *** !!!! makes it look cheap and nasty - many people junk these without opening
Look and consider a hook. Remember many people are getting spam mails claiming to be special offers from business and these carry viruses so customers are getting more cautious
Things like " Your winning coupon is attached!!!!!! - will these days go to the bin .
Look for the current spamming terms , if your using them then there is every chance your email is heading to the spam folder
- Many customers bno are using white and black list sifting. Encourage them to place you in the White list file - these should assist your communication - REMEMBER - You can just as easily be moved in to the black list.
Frequency of mail is important - if you are selling then consider customer overload.
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Are Your Prospects Opening Email from Your Business?
If you are marketing your business with email, there are a number of things you’ll need to keep in mind. Assuming that you have a legitimate mailing list - a list that includes individuals who are either already customers, who have signed up for your list, and leads for individuals who are similar to your current best customers - that is can-spam compliant, you’ll want to be sure that you are monitoring the performance of each email you send out. One of the first things that you will want to do is to determine whether or not the email messages you send out are being opened. If they’re not, you won’t benefit from email marketing. However, that doesn’t mean that there are not changes you can make to increase the benefit you receive from email. First, test the timing of your email messages. Divide your list into two groups, then send group A a message in the morning on a day that is early in the week; send group B the same message on a late-week afternoon. This will help you determine the best timing for your message. Of course, without a great subject line, you may still have trouble getting your prospects to open an email. Again you can use A/B testing to see which subject lines increase the open rate of an email. Be sure that you are creating email subject lines that speak to your target audience; if you have a diverse customer base, consider dividing your audience into groups based on their primary demographic characteristics. Baby boomers respond differently than millenials; keep this in mind when you develop your email subject line and content. Additionally, when you are testing your email marketing campaigns, consider the content itself. Are you using image files that are blocked by the recipients’ email browser? Are you failing to provide a strong call to action? Are you simply sending out too many messages to your list? The more that you know about your email audience, the easier that it will be to craft a message that speaks to them. Take the time to evaluate your list and the email messages that you send. Use comparison testing for both the content of each email, the subject lines, and even the timing and focus on fine-tuning your email marketing campaigns.
