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A marketing officer in a bank sale or market the products and services of the bank.

They also interact with the customers on possible solutions to their different financial problem.

They bring cash deposits to the banks and create more awareness of the bank, its products and service.

They also portray the image of the bank.

They interface with customers on behalf of the bank.

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9y ago
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14y ago

Just like a retail company, banks have products or services that they sell to the public to gain profits or funds to operate the business and make loans. Therefore they need a marketing department to produce brochures, radio, print or TV ads, and generally promote those products and services in the community. They may also organize events and sponsor local groups to raise awareness and increase loans, services and deposits.

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Q: What are the duties and responsibilities of a marketing officer of a bank?
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