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The main factors which could influence the marketing mix are:

- Finance:

The business should consider how much money is to be spent on marketing.

- Needs of the market:

The business should continue to carry out market research as the business grows, as the needs of customers change over time.

- Competitors:

The marketing mix can be used as a response the actions of actions of competitors in the market. This may include introducing a rival product or matching new prices.

- Technology:

The business may change where goods are brought and sold, according to changes in technology. An example of this is the major source of business, the internet.

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Q: What are the factors that influence the marketing mix?
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