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ClassicalEvolutionary
Systemic
Processual
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∙ 11y ago
The four theories of strategy by Richard Whittington are classical, evolutionary, processual, and systemic. The classical theory emphasizes strategic choice and positioning, evolutionary theory focuses on adaption and survival, processual theory examines strategy as a continuous process of learning and adaptation, and systemic theory looks at strategy in the context of broader social systems and structures.
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