What are the benefits of marketing information system?

Answer 1

1)helps to recognise market trends: MIS helps managers to recognise market trends, in respect of price, designs of products, fashions, etc. timely information of the market trend enables the firm to follow the right course of action. 2)facilitates marketing planning and control: effective marketing planning is required in terms of product planning, pricing, promotion and distribution. such planning will be possible only if the company is possessing adequate and relevant information. this is also possible through MIS. 3)quick supply of information: today a firm has to take quick decisions. for this purpose it requires fast flow of information which is facilitated by a properly designed MIS. 4)improves quality of decision making: a properly designed MIS supplies reliable and relevant information. with the help of computers and other data processing equipments, the marketing managers can make the right decisions at the rught time.

Answer 2

Figure 9.1 The marketing information systems and its subsystems The marketing information system is the Processes associated with collecting, analyzing, and reporting marketing research information. The system used may be as simple as a manually tabulated consumer survey or as complex as a computer system for tracking the distribution and redemption of cents-off coupons in terms of where the consumer got the coupon, where he redeemed it, what he purchased with it and in what size or quantity he purchased it, and how the sales volume for each product was affected in each area or store where coupons were available. Marketing information provides input to marketing decisions including product improvements, price and packaging changes, copywriting, media buying, distribution, and so forth. Accounting systems are a part of marketing information systems providing product sales and profit information Figure 9.1 The marketing information systems and its subsystems The marketing information system is the Processes associated with collecting, analyzing, and reporting marketing research information. The system used may be as simple as a manually tabulated consumer survey or as complex as a computer system for tracking the distribution and redemption of cents-off coupons in terms of where the consumer got the coupon, where he redeemed it, what he purchased with it and in what size or quantity he purchased it, and how the sales volume for each product was affected in each area or store where coupons were available. Marketing information provides input to marketing decisions including product improvements, price and packaging changes, copywriting, media buying, distribution, and so forth. Accounting systems are a part of marketing information systems providing product sales and profit information

Answer 3

Information systems are the lifeblood of the modern enterprise, making up the single largest portion of capital spending among U.S. corporations. They have the power to create and restructure industries, empower individuals and firms, and dramatically reduce costs. As a result, organizations desperately need well-trained information systems specialists and technology-savvy managers. Today's managers simply cannot effectively perform without a solid understanding of the role of information systems in organizations, competition, and society.

The Information Systems Department in the Carroll School of Management is committed to providing undergraduate and graduate students with the knowledge and skills required to plan, develop, and deploy technology-based business solutions. Students are equipped with a solid understanding of the strategic role of information systems in organizations and the influential role of technology in society.

Answer 4

explain the functions of marketing information system?

Answer 5

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