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What are the most effective promotional tools for musicians?
Nrchicago
The most effective tools are going to be the social tools like Facebook, MySpace, Twitter and YouTube that allow you to build a fan base. However, for these tools to work you will have to make sure you actively engaging your fans. There are many other tools out there, but in this new marketing age FREE and personal is the name of the game. Here is a tool that achieves this wonderfully.
I came across MiCardz.com, these are music trading cards but more importantly it's something that you give to your fans. This autograph friendly card is full of fun facts about the artist and features a snapshot of the artist's music resume. The coolest thing about it is it's QR barcode which when scanned downloads a free mp3 to your smart phone. Fans can then set it as a ring tones or follow the instructions on the trading card to the artist web page where they can download their free gift. When the fan gets to the website they are able to link to all the artist social site. The artist site also features an extended twitter feed which can be used to keep fans up to date with your latest developments.
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∙ 13y ago
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