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Q: What are the opportunities and challenges for online marketers?
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Communication breakdown and language barrier to the potential clients are some of the challenges that the marketers may undergo in communication.


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The process where people move from rural areas to cities is called urbanization. Urbanization creates opportunities for marketers through having potential customers in a close proximity. Reducing costs of transport and costs of advertising.


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Where may one learn about strategies for online marketers?

There are college courses available that deal with strategies for online marketers as well as many websites and books that deal with the topic depending on what you are looking for.


How are companies and marketers responding to the new challenges?

Companies nowadays are responding to the new challenges by doing necessary actions that can make their company adopt to respond to customer's needs. Strategies like advertisements and other ways to promote their product are really helpful in terms of competing with other companies or marketers.


What are the challenges marketers face when promoting products in developing countries?

The main challenges that marketers face when promoting products in developing countries is a lack of infrastructures and low individual income. A lack of infrastructure can make it difficult to reach the target audience. People may not have enough disposable income to buy the product.


In an age defined by access information what happens to people who are not online?

People who are not online may face challenges in accessing up-to-date information, services, and opportunities. They may miss out on communication channels, job opportunities, educational resources, and social connections that are primarily found online. This digital divide can exacerbate social and economic inequalities.


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