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Q: What are the role of media in the marketing and advertising mix?
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Related questions

What is virgin atlantic's marketing mix?

They have a lot of marketing to do. They have a combination of radio, television, and magazine advertising along with some social media.


What is marketing mix and how does marketing mix impact on consumer?

combination of price, product, place and promotion. In addition, integrated marketing utilizing PR, advertising, social media, social media communications, website and e-marketing have great impact than implementing any of these disciplines alone. This ensures consistency and increases speed with which you can reach target audiences.


What are the concepts of marketing mix?

The concept of marketing mix is finding the right amount of funding and type of advertising per marketing channel.


How does advertising fit within the marketing mix?

Advertising fits within the marketing mix in various ways. Marketing is simply creating awareness of a product or a service with the intention of convincing the consumer to buy. Advertising is the best ways to create awareness.


Role of marketing mix?

The man role of the marketing mix is to promote a brand and create awareness. The marketing mix is summarized as 4Ps which stands for price, place, promotion and product.


Role of marketing mix in market?

etisalat marketing mix


What element of the marketing mix would include advertising and sales?

Promotion


What is a Marketing Communications Mix?

A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing. This basically all boils down to a mix of promotional efforts to bring in sales and increase brand equity.


What is the role of mission statement on a company marketing mix?

because


Distinguish between Marketing mix and Promotion mix?

The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship


Describe the role of promotion within the marketing mix?

The role of promotion within the marketing mix is critical to the success or failure of products coming on to the market. A business total marketing communications programme is called the promotional mix and consists of a blend of advertising, personal selling, sales promotion and public relations tool. The promotion decision should be made in the context of other aspects of the marketing mix. The price and quality of a product relative to competition affects the nature of its promotional perspectives. Promotion will be different depending on what the marketers are trying to achieve such as greater sales volume or competitive advantage etc.


What are 5 elements of promotion mix?

Direct Marketing Personal Selling PR Advertising Sales Promotion