describe the types of distribution channels that can be use in the marketing of a product or service
the roles of quantitative techniques in the marketing of goods and services
Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user. The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.
What are the roles of quantitative techniques in marketing of goods?Read more: http://wiki.answers.com/What_are_the_roles_of_quantitative_techniques_in_marketing_of_goods#ixzz2C8TN2fVr
Answering "Marketing Manager's job is dichotomous do you agree with the statement how they deal with these dual roles?"
Marketing is fundamentally based in persuasion, as the ultimate goal of marketing is to persuade consumers to look at a brand favorably and subsequently purchase it.
The role of a distribution manager is to ensure the right products are delivered to the right places on time. Distribution managers are generally responsible for large numbers of employees in different aspects of their field.
Role of marketing intermediaries
the roles of quantitative techniques in the marketing of goods and services
Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user. The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.
The role of a distribution manager is to ensure the right products are delivered to the right places on time. Distribution managers are generally responsible for large numbers of employees in different aspects of their field.
A company marketing team and an affiliate marketer have different roles within the marketing landscape. The marketing team works directly for a company, developing and executing strategies to promote its products or services. On the other hand, an affiliate marketer operates independently, promoting products or services on behalf of a company in exchange for commissions or fees.
What are the roles of quantitative techniques in marketing of goods?Read more: http://wiki.answers.com/What_are_the_roles_of_quantitative_techniques_in_marketing_of_goods#ixzz2C8TN2fVr
Making the products available effectively and efficiently to the end consumers is taken care under the place concept of the marketing mix also known as marketing channel or distribution channel. Decisions concerning distribution channels are of utmost importance to manufacturers. It is concerned with how the product gets through the producer to the consumer. Most of the manufacturers do not sell the products to the end users. They use a set of intermediaries which perform different roles in the channel network. Each member in this chain or channel serves as a link in the distribution network linking the manufacturer to the end user. The organisations invest heavily in making a product of customer's choice. If the organisation don't make arrangements to deliver or make it available to prospective buyers at the right time and the right place, it is sure to fail in the market. Imagine a customer has to contact the manufacturer for the products like shampoo, soaps, etc. and arrange his own transport. It will be a big hassle for the customer who would rather prefer something that is easily accessible.
The travel wholesaler provides products for the tourist (Client) and in the sales distribution chain the travel wholesalers is in the 2nd place
its the main role
to promote the club.
Answering "Marketing Manager's job is dichotomous do you agree with the statement how they deal with these dual roles?"