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Marketing
Advertising is basically a type of communication. It attempts to persuade potential customers to purchase or consume a product or service. It is designed in such a way that it creates and reinforces brand image and brand loyalty.Thus, advertising plays a very important role in forming consumer behavior. Advertising is usually important for triggering the first time purchase of the product. Then, if the consumer likes it, he will purchase the product again. However, if the advertising and promotion portrays a good image of the product, the repurchase of the product is guaranteed.Buyers of convenience goods are especially affected by advertising. This is because the products are more or less the same. Advertising plays a vital role in reminding consumers of the brand name. Thus, a strong brand image portrayed through advertising would ensure the repurchase of convenience goods.
Advertising affects consumers choice. The advertising creates a feel or desire in consumers to sway their opinion toward the product.
- it creates consumer loyalty -promotes a good word of mouth
Yes,since money is spent.whether it is done for awareness,image building or reinforcement it creates results that is if well adminstered.
Advertising Agent, and they work for Advertising Agencies.
Marketing
When a consumer is able and willing to buy a good or service he or she creates a demand.
Advertising is basically a type of communication. It attempts to persuade potential customers to purchase or consume a product or service. It is designed in such a way that it creates and reinforces brand image and brand loyalty.Thus, advertising plays a very important role in forming consumer behavior. Advertising is usually important for triggering the first time purchase of the product. Then, if the consumer likes it, he will purchase the product again. However, if the advertising and promotion portrays a good image of the product, the repurchase of the product is guaranteed.Buyers of convenience goods are especially affected by advertising. This is because the products are more or less the same. Advertising plays a vital role in reminding consumers of the brand name. Thus, a strong brand image portrayed through advertising would ensure the repurchase of convenience goods.
Advertising affects consumers choice. The advertising creates a feel or desire in consumers to sway their opinion toward the product.
Music In advertising gives a sense of emotion, sets a mood, and creates memorability for the audience.
Advertising creates needs or wants in a world where the basic human needs have not been met for most human beings.
Producers are the ones who creates or produce goods and services that must meet the consumer's expectations.
A consumer because a producer is an organism that creates its own food, a consumer that only eats animals Is a 2nd level consumer
consumer
- it creates consumer loyalty -promotes a good word of mouth
commercial advertising is that it creates a demand or a perceived need for something. As soon as the consumer has a reason to want, commercial advertising is there to offer a solution to that need. Advertisements give answers to a consumer's questions, including where to eat, where to go, or what to buy. Effective advertising works to create a desire while offering an attractive solution.Not every aspect of commercial advertising relates to fulfilling an immediate need. Advertisers also strive to create name recognition, which is commonly called "branding." Effective branding means the consumer instantly recognizes the company or the product name and has come to feel positively about it. Companies use commercial advertising in an effort to impress consumers with how happy they will be once they buy the item or use the service offered. .Non-commercial advertising is sponsored by or for a charitableinstitution or civic group or religious or political organization. Many noncommercial advertisementsseek money and placed in the hope of raising funds. Others hope to change consumer behavior. So the main goals of noncommercial advertising are:Stimulate inquires for informationPopularize social causeChange activity habitsDecrease waste of resourcesCommunicate political viewpointImprove public attitudeRemind people to give again.So called word-of-mouth advertising is a person to person communication that is perceived as being noncommercial, concerning goods or services: it is face-to-face product related communications between and among the friends, relatives and others. Because it is noncommercial, it is usually seen as being an unbiased source of information.