Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. The brand remains healthy despite dropping from 25th to 29 in name recognition according to InterBrands 2009 ranking. Interbrand valued Sony brand at $11 million.
Global Diversification
Sony products and services are available throughout the world in approximately 200 countries and territories. The United States market accounted for 17.9% of the revenues, Europe (13.9%), and others (25.8%), while Japan consisted of the largest segment at 42%. This diversification helps to minimize the impact of adverse conditions that may arise in any one geographic region.
WeaknessesDownward Trending RevenuesFour major Sony division experienced revenue losses in 2009, specifically Electronics down 17%, Games down 18%, Pictures down 16.4% and Financial Services down 7.4%.In the U.S Revenues were down 15.4 %, while revenues in Japan fell 15.2%.
Poor Proximity of Production to Customers
Sony's production facilities are located far from its customer base. Approximately 60% of the annual production in Japan must be distributed to for other regions. In FY2009, the group produced 50% of the electronics segment's total annual production in Japan.
Substantial Retirement Benefit Commitments
The unfunded status of the pension liabilities (approximately $3.6 billion) increased at a rate of 62% over 2008. Sizeable unfunded post retirement benefits would force the company to make periodic cash contributions, diverting money away from production related uses.
One of the strengths of a corporation is the ability to expand globally and increase labor force. One of the weaknesses is decline in capital and available resources can downsize labor force.
If it is well designed, it might have more strengths. The problems that arise would highlight the weaknesses and issues that may be present in the corporation.
Their computers have big screens and are fast. however, they are not very portable.
Strengths and weaknesses of globes? What is it
Network is their biggest strength, distribution the challenge, availability is their weakness.
strengths: the women Weaknesses: the men
What are the strengths & weaknesses of motivational research
What are strengths and weaknesses of a credit Union?
what is the strengths and weaknesses of sequential study
how can i compare the strengths and weaknesses of the promotional methods available
What are the strengths and weaknesses of the Mirco environment
strengths: they were well endowed weaknesses: they were all gay