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What are the various advertising options for Small Businesses, during COVID-19 Pandemic?
Ivan Orisek
As we all know, COVID-19 pandemic has been an incredibly difficult time for small businesses around the world. However, as with anything, there is often a silver-lining. The corona virus has opened up various digital advertising opportunities for small businesses.
Here are the different digital marketing opportunities available for small and medium sized businesses-
Try Free Advertising:
As the pandemic period is uncertain, Google and Facebook have started offering free advertising opportunities for small businesses. These opportunities are very helpful, especially if you are a local small business that is struggling to drive business.
Facebook Ads
Facebook is offering ad grants and ad credits to small businesses and medium-size businesses that are long-time clients of theirs. If a business has been runing Facebook ads for some time, it is certainly something that can help it.
Google Ads
Google is offering to small and medium-size businesses that have had active Google Ads accounts since the beginning of 2019 ad credits. Google is sending ad credits to small businesses through their Google Ads accounts via notifications, and the credits can be used at any point throughout the remainder of the year until December 31, 2020.
Yelp
Yelp is best known for being the go to site for learning about local restaurants and reviews. Yelp has begun an effort to assist small businesses during this hard time. Yelp is offering $25 million worth free advertising programs, and free services that usually cost big money on their platform. Local small business restaurants are eligible to access free Yelp page upgrades, which come with a host of tools and other services to help businesses attract customers.
Search Engine Optimization
By performing right Search Engine Optimization (SEO) methods, you can help your website achieve a higher ranking in search engines. There are tried and proven methods for optimizing a website and it's content to achieve high keywords ranking on SERP. If done strategically, your business can drive organic traffic to your website, new customers and clients for your business.
Michael Bosio
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What sites offer free advertising to small businesses?
There are many websites that offer free advertising to small businesses on the internet. One can advertise on Facebook or Twitter for free and there are paid options as well.
What types of advertising does Microsoft offer for large businesses?
Microsoft offers large businesses a number of advertising options, which include: banner ads, and pre-installed applications and software included with their windows operating system.
Where might one go to get vintage style advertising?
Companies and businesses interested in retro or vintage styles of advertising have options in doing so. Sites on the web to glean information from include Smashing Magazine and Hongkiat.
What are some free advertisement opportunities for business?
The best method of free advertising for businesses is word-of-mouth marketing. Essentially getting the customers to advertise for you. Local magazines and flyers can offer free or very cheap options for advertising.
What are some options to advertise a Honda Civic for sale by owner?
Options to advertise a Honda Civic for sale by an owner include online advertising, offline advertising, and on and offline advertising, all good options.
How would one place advertising on the Yellow Page website?
There are several options to place advertising on the Yellow Pages website. They are all simple to achieve and work by linking a company URL to their site. There are two free options that will place businesses on local Yellow Pages sites and another that will give wider exposure on a pay-by-click basis.
What is an example of direct advertising?
Brochures, catalogs, flyers, letters, and postcards are just a few of the direct-mail advertising options.
What are the four stages in the development of relationships between media and advertising?
1.) To understand the importance of using the specified media for advertising effectiveness. 2.) To exchange ideas on advertising design. 3.) Discuss the options for creation of advertising design. 4.) Create a contract with outlines on appropriate advertising placement and procedures.
Should small businesses use private loans?
Small businesses should use private loans if necessary for the business to succeed, I would contact your bank for options in private loans, as well as other loan options.
What are some options for low cost advertising?
There are different options when looking for low cost advertising but you first must decide on exactly what you want to advertise, how much you want for it and if you willing to be flexible on your price. Check your local paper, television stations and radio stations for their best prices before searching for other options on selling your item.
What places can I advertise my business?
Many options are available for advertising your business. You could develop your own website, purchase advertising or develop mailers to send out to those in your target areas.
What options do businesses have with regard to distribution or shipping of goods?
Businesses have many options in regard to distribution or shipping of goods. One option that they have is to consider drop shipping. Drop shipping means that the retailer does not keep the goods in stock. Instead, the businesses send the orders to the manufacturer or wholesaler, who ships the goods directly to the consumer.
