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Mobile phone marketing is already making huge changes to the marketing environment. Everything is going mobile. Marketers are starting to spend their budgets and marketing efforts to target their potential customers via their phones.

It's pretty evident by some statistics that support the fact that this is happening.

  • Over 60% of local searches made with a mobile telephone results in that person calling the business.
  • 52% of adds sent to mobile devices end up in a phone call.
  • 70% of searches done on a mobile result in that person taking action within an hour. They are highly targeted because they are out and about and looking for a service to use it.
  • Surprisingly, Over 40% of Facebook users (900 million) access their account from their phones and are also more active using the service as compared to those that don't use a mobile.

This is great news for any marketer and means that using a mobile autoresponder service for mobile devices is already an extremely important tool to communicate with prospects, customers and build a business through mobile technology.

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Q: What can a mobile phones marketer do to the changes in the marketing environment?
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