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Advertising a business can take many different forms; and, if an advertising campaign is not carefully thought out and budgeted, it could end up being very expensive and unproductive.
Advertising choices run the gamut from newspaper and magazine ads to pay-per-click internet advertising, text link advertising, and banner advertising.
The most important factors to consider when planning an advertising campaign of any kind are the following:
- Will your ads be seen or heard by a targeted group of people that would be inclined to buy your products or services?
- Is your advertising message effective and will it motivate potential clients to take action, such as making a phone call, emailing, visiting your website, subscribing to a newsletter, using a coupon, joining a mailing list, or visiting your place of business?
- Is this advertising campaign within your budget?
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We used the internet to advertise our car for sale.The farmer put up a notice to advertise free range eggs for sale.Our business is struggling as we can't afford to advertise.
