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Almost all companies use some type of marketing information system. Successful companies use the systems to gather data for industry trends, customer behavior, and other reasons.
* International companies are importers and exporters, they have no investment outside of their home country. * Multinational companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market. * Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. Emphasis on volume, cost management and efficiency. * Transnational companies are much more complex organizations. They have invested in foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market http://leeiwan.wordpress.com/2007/06/18/difference-between-a-global-transnational-international-and-multinational-company/ There's an excellent explanation there.....(I was looking for the same thing)...
Many companies use market research throughout the world. The exact number is however not known.
Yes, many companies use the concept of direct marketing. It is cheaper for the company because they are able to put advertising dollars directly to people who may buy their products.
Western Auto and Ralph Lauren are just two companies who use vertical marketing systems. These companies work to achieve the most impact for the marketing dollars through central control.
There are many companies that do not use integrated marketing communications. Many small businesses and companies do not use integrated marketing communications.
Almost all companies use some type of marketing information system. Successful companies use the systems to gather data for industry trends, customer behavior, and other reasons.
Companies enter the foreign exchange market to facilitate their regular transactions and or to speculate
Domestic marketing is the marketing practices within a marketer's home country. Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing analytically compares two or more countries' marketing systems to identify similarities and differences. International marketingstudies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level. Multinational, global, and world marketing are all the same thing. Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However, the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications. Domestic marketing is the marketing practices within a marketer's home country. Foreign marketing is the domestic operations within a foreign country (i.e., marketing methods used outside the home market). Comparative marketing analytically compares two or more countries' marketing systems to identify similarities and differences. International marketing studies the "how" and "why" a product succeeds or fails abroad and how marketing efforts affect the outcome. It provides a micro view of the market at the company level. Multinational, global, and world marketing are all the same thing. Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base. However, the subtle difference between international marketing and multinational marketing is probably insignificant in terms of strategic implications.
delta beverages
* International companies are importers and exporters, they have no investment outside of their home country. * Multinational companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market. * Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. Emphasis on volume, cost management and efficiency. * Transnational companies are much more complex organizations. They have invested in foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market http://leeiwan.wordpress.com/2007/06/18/difference-between-a-global-transnational-international-and-multinational-company/ There's an excellent explanation there.....(I was looking for the same thing)...
Many companies use market research throughout the world. The exact number is however not known.
Yes, many companies use the concept of direct marketing. It is cheaper for the company because they are able to put advertising dollars directly to people who may buy their products.
Common marketing strategies depend on the size of the company. Smaller companies generally try to advertise in a certain niche or local area. Larger companies use internet and television advertisements to reach a larger audience.
There are several features of international marketing. Some of them include being large scale, the use of multiple currencies is common and there is a wide array of products among others.
Western Auto and Ralph Lauren are just two companies who use vertical marketing systems. These companies work to achieve the most impact for the marketing dollars through central control.
foreign, multinational, and transnational