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What companies use marketing information systems?


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Wiki User
2014-10-07 01:35:32
2014-10-07 01:35:32

Almost all companies use some type of marketing information system. Successful companies use the systems to gather data for industry trends, customer behavior, and other reasons.

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Companies use information systems to store and analyze customer information. With the information systems in place, the company can gain a competitive advantage.

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Western Auto and Ralph Lauren are just two companies who use vertical marketing systems. These companies work to achieve the most impact for the marketing dollars through central control.

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Nearly every retailer uses affiliate marketing. Some other examples of companies that use affiliate marketing may include banks, credit card companies, and digital download based companies.

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Different types of information systems that a large company might use include transaction processing systems and business intelligence systems. Knowledge management systems and customer relationship management systems might also be used by large companies.


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