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Mintel (2009) reports that the company announced earnings of $1.2 billion for the quarter ending 28 March 2009. Despite worsening economic conditions, this was up from $1.05 billion for the same period the year before.
Indeed, Apple's own press release of its figures for the quarter ending December 28th 2009 (Apple Inc., 2010) show that its takings were $15.68 billion compared to $11.88 billion 12 previously; making a net profit of $3.38 billion, up from $2.26 billion for the comparable period a year ago.
The following is a quote from Apple's press release - Apple Reports First Quarter Results of 25th January 2010.
"Apple sold 3.36 million Macintosh® computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter."
This illustrates Apple's spectacular growth recently propelled by its flagship consumer products: the iMac, iPhone and iPod.
Sales on Apple's iTunes online media store are no less spectacular. With 100,000 apps now available for the iPhone and iPod Touch as announced on November 2009. And the announcement on the 10th of February 2010 (Apple) that 10 billion songs have been downloaded from the world's largest music catalogue.
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