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Q: What do companies call a set of benefits that they promise to consumers to satisfy their needs?
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What products and services that satisfy the needs and wants of target customer?

maybe money can satisfy the consumers because they can buy what they want and their needs


Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?

do you agree that since consumers will search for their needs marketing becomes a useless excercises/


What is the duties of a sales rep?

It is to generate and close leads, educate prospects, fill needs and satisfy wants of consumers appropriately and therefore turn prospective customers into actual ones.


How has marketing management changed in recent years?

Marketing is always in a state of evolution as the needs and wants of consumers change. In recent years, there has been a movement from focusing on how to get consumers to buy our product to how can we create a product that will satisfy the needs of our targeted consumers. The importance of creating products that satisfy needs of a target market is best visualized with the example of the Segway scooter. This was a product that was mass marketing and failed because it failed to meet a market's need. In this case, Segway's target market was everybody and it was marketed as a replacement for cars. There was no evident consumer need or desire to find an alternative to automobiles and therefore, the product failed. Marketing management today is ensuring that your product conforms to the consumer, instead of trying to conform the consumer to your product.


What are the causes of consumer exploitation?

1. Illiteracy and Ignorance: Consumers in India are mostly illiterate and ignorant. They do not understand their rights. A system is required to protect them from unscrupulous businessmen. 2. Unorganised Consumers: In India consumers are widely dispersed and are not united. They are at the mercy of businessmen. On the other hand, producers and traders are organized and powerful. 3. Spurious Goods: There is increasing supply of duplicate products. It is very difficult for an ordinary consumer to distinguish between a genuine product and its imitation. It is necessary to protect consumers from such exploitation by ensuring compliance with prescribed norms of quality and safety. 4. Deceptive Advertising: Some businessmen give misleading information about quality, safety and utility of products. Consumers are misled by false advertisement and do not know the real quality of advertised goods. A mechanism is needed to prevent misleading advertisements. 5. Malpractices of Businessmen: Fraudulent, unethical and monopolistic trade practices on the part of businessmen lead to exploitation of consumers. Consumers often get defective, inferior and substandard goods and poor service. Certain measures are required to protect the consumers against such malpractices. 6. Freedom of Enterprise: Businessmen must ensure satisfaction of consumers. In the long run, survival and growth of business is not possible without the support and goodwill of consumers. If business does not protect consumers' interests, Government intervention and regulatory measures will grow to curb unfair trade practices. 7. Legitimacy for Existence: Business exists to satisfy the needs and desires of consumers. Goods are produced with the purpose of selling them. Goods will, in the long run, sell only when they meet the needs of consumers. 8. Trusteeship: Businessmen are trustees of the society's wealth. Therefore, they should use this wealth for the benefit of people. source - enzine articles

Related questions

What products and services that satisfy the needs and wants of target customer?

maybe money can satisfy the consumers because they can buy what they want and their needs


When consumers needs and wants are greater than the resources available to satisfy them?

Scarcity.


What must business provide to consumers in order to satisfy their wants and needs?

goods and services


What is the marketing effort done for?

The aim of the marketing effort is to satisfy the needs and wants of consumers


What is a comsumer good?

this are objects, things or properties that improves consumers utility and can satisfy want.


What does the behavior that consumers display in searching for purchasing using evaluating and disposing of products and services that they expect will satisfy their needs is known as?

Behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs is known as sport behavior.


What does to what end means?

Ends refers to the goods and services required or needed by consumers in order to satisfy their desire or wants


What does ends to a means mean?

Ends refers to the goods and services required or needed by consumers in order to satisfy their desire or wants


Why is that the study and practice of marketing become useless exercise when consumers seek to satisfy their needs and wants at all costs?

do you agree that since consumers will search for their needs marketing becomes a useless excercises/


What is goods producing business?

A good producing business is a business that produces tangible goods to satisfy consumers at aprofit


What role companies play in free enterprice system?

Companies create employment and compete to efficiently satisfy consumer demands in the free enterprise system.


What is removal?

Removal means reallocation of a house or a business.It actually means to satisfy customer by making their removal stress free. Many Removal companies provide free removal Advices and removal Quotes to satisfy there customers. These companies help in making Removal Made Easy for their customer.