This is just the Spanish name for Epiphany, or what Europeans from the "old country" used to call "Little Christmas", it was actually celebrated like Christmas for many Europeans. As the Dia de Los Tres Reyes Magos is specifically a Spanish name, you would need to ask your question of whichever nationality you were looking for the custom.
it is a Mexican holiday.
Three Kings' Day (January 6), supposedly the day the Magi showed up in Bethlehem to worship the baby Jesus.
The Three Kings (Los Reyes Magos) are part of Christian culture in the US as in other Christian countries. Historically, 'el Dia de Los Reyes Magos' (3 Kings' Day), or Twelfth Night as it is known is as significant in the US, as elsewhere, as Epiphany, but not celebrated with figures representing Los Reyes Magos giving presents to children on 6th January; however, with the increase in the Hispanic population of the US, this custom is spreading.
They eat this special bread and they hide 3 baby Jesus' and the people that get the baby have to throw a party on January 2nd or 3rd
Tu eres mi rey (informal) Usted es mi rey (formal)
Yes they do, although it is common to give gifts on January 6, Three Kings Day (Dia de los Reyes Magos).
Literal Translation "Day of the Magi kings" (not magicians) Dia de los Reyes Magos is celebrated on January 6 in most areas. Also known as "Three Kings Day". It is the day when in the Christian Religion, the three magi named Melchor, Gaspar y Baltazar brought gold, frankincense and Myrrh to the baby Jesus. In most LatinAmerican countries, this is the day people exchange gifts, not on Christmas Day. That is a day of reverence and prayer.
The day of the Magi
January 6th.
It is on January 6th
The day of the Magi
Presents in Spain are typically presented on "el Dia de los Reyes Magos", (which is literally "the Day of the Magic Kings", but more euphemistically as "the Day of the Three Wise Men"). This day occurs on January 6th. Christmas is usually celebrated without presents.