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The term PR in marketing means Public Relations. Public Relations refers to how a company is seen by the public, such as the image of the company, and maintaining a positive image.

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Q: What does PR mean in the field of marketing?
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A Bit of Convincing--PR and Marketing Jobs?

If you have a gift for gab as well as the knack for persuading someone to do what you want him or her to do, a career in PR and marketing might be the one for you. PR and marketing careers are for people who want to get a message across and want to sell a product, service or idea for their efforts. Nearly all business has as its root the sale. Without people who can create the necessary environment for the sale to take place, American commerce would screech to a halt. That's why there are so many good jobs for professionals who can create effective PR and marketing campaigns that cause products to sell themselves out the door. PR and marketing are not sales. Instead, PR and marketing are what create the environment for sales, and make the salesperson's job easier, sometimes much easier. Have you ever seen an advertisement or a story about a product in the newspaper that led you to visit a store or call a sales representative? That advertisement or promotional story was the work of a PR or marketing professional, and it's their job to make you want the product, service or idea you are selling. PR and marketing professionals are employed by many very different types of organizations--consumer goods manufacturers, service providers, as well as groups whose only purpose is to get you to do or believe what they want. PR and marketing professionals who earn a good track record make good money because they can often make the difference between success and failure for a sales effort, because good PR and marketing can sell the product even before the salesman can get to the customer to make the final sale. But all of this skill at persuading doesn't come easily. Many PR and marketing professionals hold college degrees in public relations and marketing. Others, who have honed their craft on their own earn their reputation on their own, without formal training. Regardless of how you end up in the business, it takes success at one or several campaigns to get your career ball rolling towards the finish line of this business.


What jobs are available for those with a masters in marketing?

There are many jobs available for those with a masters in marketing. Most obviously is a career within marketing, but you can also go into business, become an Account Executive, Marketing Manager or PR specialist.


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PR and Marketing jobs and Social Networking Sites?

PR and marketing jobs are the foundation of a company's success. A business can provide a superior product or service, but the quality of the marketing will play a big role in sales. Those that work in this field understand that image is everything. The public buys based on what they perceive about the company. The nature of pr and marketing jobs has changed dramatically in the past couple of years. The popularity of the internet has totally changed the way companies do business. Information is exchanged constantly around the world. Therefore, the company must be vigilant about their brand and how the brand is handled on the internet. Jobs in PR and marketing can be quite lucrative. Companies are willing to pay well for qualified individuals. Getting a degree is a great step in securing the right job. A number of great universities and colleges have added internet marketing to their degree plans. Traditional marketing is no longer as relevant. The impact of digital marketing has grown substantially in the past few years. In fact, many companies are scrambling to fill their pr and marketing jobs with the right people. Social sites like Facebook, Twitter, and My Space have become huge. Customers do act on information that they see on these sites. Starting salaries in this field can be quite lucrative. For example, an entry level job can pay $50,000. The salary may be slightly lower or higher depending on the job and geographic region. PR and marketing jobs require creativity and business savvy. The person must quickly adapt to changes in the marketplace. They must be able to quickly assimilate information from the market. Many colleges are adding classes and degree programs that focus entirely on digital marketing. The strategy is very important. Human Resource professionals predict that the job demand will continue to increase throughout the next decade. Getting a degree can be the key to starting your career in the field. Many smaller companies may not require formal education, but the professional must have the experience and know how to market a company's services and products. Product surveys is another career field that is lucrative. Professionals try to measure their customer satisfaction through a number of surveys.


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How can you find more information about field marketing?

To find information on field marketing, check out companies that specialize in this area. Often there are job opportunities in this field and companies will offer insight on how to get into this field.