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In the senior living industry, the community relations director is in charge of creating and executing the marketing strategy for the community and driving the sales process. The duties include: meeting and closing deals with prospective clients, building relationships with business partners for external business development, planning and hosting marketing events, advertising, speaking engagements, public relations, developing and executing the marketing budget plan for the fiscal year, and managing the community relations associates/marketing coordinators.

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Q: What does a community relations director do?
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