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What does rov in retail sales mean?

Updated: 9/15/2023
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12y ago

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A key metric called Return on Visit(ROV)

Measures how store traffic is converted into sales. This is a clear indicator of store productivity and one that store leaders at all levels -- including store managers, district managers, regional vice presidents, and the director of stores -- can significantly influence.

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12y ago
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11y ago

It means Return on Visits, its Sales Revenue divided by number of distinct visitors.

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