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Q: What does this mean ' the customer buys the benefit?
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What the concept of 'The customer buys the benefit' means?

When selling products/service, organisations need to understand that customers purchase products because they will benefit them in some manner. The bundle offered must be presented in such a way that the customer can see and relate to those professed benefits. Manufacturers build numerous features into their products - mobile telephones with capacity to send email, take photographs, transmit live video connections etc.These are not what the customer buys. The customer buys the idea of what those things can do for me.


What the concept of the customer buys the benefits means?

When selling products/service, organisations need to understand that customers purchase products because they will benefit them in some manner. The bundle offered must be presented in such a way that the customer can see and relate to those professed benefits. Manufacturers build numerous features into their products - mobile telephones with capacity to send email, take photographs, transmit live video connections etc.These are not what the customer buys. The customer buys the idea of what those things can do for me.


What is the difference between a customer and a vendor?

The vendor sells and the customer buys.


The difference between customer and supplier?

Supplier supplies product to the customer and the customer buys the product


How do shops benefit from fly buys and onecards?

Shops benefit from Fly Buys and Onecards due to increased sales as buyers struggle to accumulate points.


What is difference between customer and consumer give the examples?

The consumer is the one that uses the product while the customer is the one who buys it. a consumer maybe a customer and the customer maybe the the consumer. The difference is that, customer buys the product intended for giving it to someone else or for selling it.


What is the difference between a customer and supplier?

A supplier makes the goods available that the customer then buys.


Who will be the customer for insurance companies?

Anyone who buys insurance from them.


Who buys goods for personal use?

the customer, of course


What do you call someone who buys things?

customer


A customer buys 3 shirts that cost 2 for 7.00 how much will the customer pay?

10.50


Who are Walmart's customers?

Anyone who buys goods from walmart is a customer