When selling products/service, organisations need to understand that customers purchase products because they will benefit them in some manner. The bundle offered must be presented in such a way that the customer can see and relate to those professed benefits. Manufacturers build numerous features into their products - mobile telephones with capacity to send email, take photographs, transmit live video connections etc.
These are not what the customer buys. The customer buys the idea of what those things can do for me.
When selling products/service, organisations need to understand that customers purchase products because they will benefit them in some manner. The bundle offered must be presented in such a way that the customer can see and relate to those professed benefits. Manufacturers build numerous features into their products - mobile telephones with capacity to send email, take photographs, transmit live video connections etc.These are not what the customer buys. The customer buys the idea of what those things can do for me.
The vendor sells and the customer buys.
Supplier supplies product to the customer and the customer buys the product
Shops benefit from Fly Buys and Onecards due to increased sales as buyers struggle to accumulate points.
The consumer is the one that uses the product while the customer is the one who buys it. a consumer maybe a customer and the customer maybe the the consumer. The difference is that, customer buys the product intended for giving it to someone else or for selling it.
A supplier makes the goods available that the customer then buys.
Anyone who buys insurance from them.
the customer, of course
customer
10.50
Anyone who buys goods from walmart is a customer
A customer is a person who buys things in a shop or orders meal in a fast food restaurant.