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Q: What factor helped Frito-lay to decide on TV as a medium for its promotional message?
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What are the four external environmental factors that help organizations achieve optimal function?

Economic factor, Technological factor,Political/professional factor, and Sociological factor are the four.


Advantages of newspaper advertising?

Advertising is generally divided into two categories viz., Above the Line (ATL) and Below the Line (BTL). ATL is the usage of mass media for advertising, which includes television, radio, internet and print media (including newspapers). The benefits of ATL is that the general public is made aware of the products that are on offer. It is very helpful for product and brand awareness. The main benefit from this form of advertising is the reach - you will be able to communicate your message to a large group of people without a lot of effort while the tricky factor remains the cost to sale ratio, which would be extremely difficult to measure. BTL is a more personalised approach to advertising. This form of advertising is carried out after the identification of the Target Group. Although the cost of advertising per person may be higher (eg. organising promotional events, sending brochures, making telephone calls and sending emails) to targeted customers, not randomly but through some understand of their behaviour. For instance, a chocolate company targetting kids between 10-15 would conduct promotional campaigns in schools or amusement parks or some other place where kids of that age group frequent. Personally I believe this can be measured as many popular stores have some sort of a loyalty program.


What is a factor that has been found to change consumers tastes and preferences?

Television is the main factor that can change the consumer taste and preferences. People are influenced by the TV commercials.


What is a major factor in the decision buying process?

Rate of depriciation


What is a factor that all designers take into consideration during the production of?

budget

Related questions

What factors cause colonist to decide to use African slaves?

what factor caused colonists to decide to use african slaves


When did JLS decide to go on The X Factor?

The year they auditioned - 2008.


What is the single biggest factor accounting for how people decide to vote?

Party Identification


Why does x factor not let black people win?

Any race is eligible to win The X Factor. The public vote to decide who the winner is.


What was a factor in the US entry into World War 2?

The attack on Pearl Harbor was the factor that made the United States decide to enter the war.


Can you change the change oil light setting on a 2012 Dodge RAM 2500 My light comes on at 3000 miles and I go 6000 before changing oil because it is a diesel?

No, the interval can not be changed. The computers factor in many variables to decide when the change oil message appears.


What is an example of an internal factor that can affect the quality of network communications?

the size of the message that is being sent


Do vegetarians get mosquito bites?

yes... mosquitoes do not factor in a human's diet before they decide to bite.


How are mentors chosen for X-Factor contestants?

The producers of the show decide the categories given to the judges.


How do send a message to an act in x-factor?

you have to go on twitter and find famous people and they'll text you back.


Who was the first person to decide to put one direction together as a band?

Nicole Scherzinger, a judge on X-Factor


Why did one direction decide to be a band?

They didn't decide to be a band at bootcamp on the x factor they couldn't be put in to the boys group so simon decided to put them together and put them into the groups category.