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What form of data can usually be obtained more quickly and at a lower cost than the others?
Wiki User
∙ 11y ago
1.Question :
Which form of data below can usually be obtained more quickly and at a lower cost than the others?Student Answer:
primary
survey research
experimental research
secondary
observational research
Points Received:1 of 1Comments:
2.Question :
Which of the following groups of expenses uses up the most household income?Student Answer:
food, housing, retirement planning
housing, insurance, taxes
food, housing, transportation
housing, taxes, transportation
food, travel, savings
Points Received:1 of 1Comments:
3.Question :
Of the following, which is the most important concept of modern marketing?Student Answer:customer relationship management
societal marketing
consumer-generated marketing
properly trained salespeople
low prices
Points Received:1 of 1Comments:
4.Question :
What is the first step in the marketing research process?Student Answer:
developing a marketing information system
defining the problem and research objectives
developing the research plan for collecting information
implementing the research plan
hiring an outside research specialist
Points Received:1 of 1Comments:
5.Question :
Which of the following has NOT contributed to the deeper, more interactive nature of today's customer relationships?Student Answer:
Web sites
online social networks
traditional advertising
video sharing
Points Received:1 of 1Comments:
6.Question :
What source of marketing information provides those within the company ready access to research information, stored reports, shared work documents, contact information for employees and other stakeholders, and more?Student Answer:an intranet
an extranet
the internet
marketing research
marketing intelligence
Points Received:1 of 1Comments:
7.Question :
Ensuring that the company achieves the sales, profits, and other goals set out in its annual marketing plan is the purpose of ________.Student Answer:
marketing control
operating control
strategic control
ROMI
a marketing audit
Points Received:1 of 1Comments:
8.Question :
All of the following are accurate descriptions of modern marketing, EXCEPT which one?Student Answer:
Marketing is the creation of value for customers.
Marketing is managing profitable customer relationships.
Selling and advertising are synonymous with marketing.
Marketing involves satisfying customers' needs.
Marketing is used by for-profit and not-for-profit organizations.
Points Received:1 of 1Comments:
9.Question :
When backed by buying power, wants become ________.Student Answer:
social needs
demands
physical needs
self-esteem needs
exchanges
Points Received:1 of 1Comments:
10.Question :
Marketers should understand that a society's core beliefs and values have a high degree of ________.Student Answer:persistence
flexibility
similarity
ethnocentrism
conformity
Points Received:1 of 1Comments:
Wiki User
∙ 11y ago
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Market Penetration Pricing?
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Which form of data below can usually be obtained more quickly and at a lower cost than the others?
observational research
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