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What is 'product consistency'?

Updated: 12/8/2022
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9y ago

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People who purchase the same product from the same store or manufacturer have built up a product image of what to expect each time they make a purchase. That's what gives a product meaning and value. Manufacturers should bear that in mind and ensure their products' quality standards as well as make sure they run the right advertising campaigns when making significant changes in their stuff to avoid losing customers. Also, this is how closely related the various product lines are in the end use

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