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the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment.
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Describe the product mix concept?
product mix consist of product variety, size, packeging, labelling etc.
What does the concept of promotion mix refer to?
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
What are the advantages of having a wide product mix?
advangage of product mix
Is product part of the marketing mix?
The first element in the marketing mix is the product.
What does total product concept include?
The total product concept include: potential, augmented, expected and core. The concept refers to the collection of services offered by a service or product.
What is product mix expansion?
Product mix expansion is increasing the increasing the depth within the product l line
What are the four marketing concept?
production concept marketing concept selling concept product concept
What is the impact of product mix in international busisness?
what is the impact of product mix in international business
What is meant by product mix decisions?
The product mix is the number of varieties of product that a company sells. Product mix decisionsÊinclude which varieties of product to sell, as well as whether to create new products or to discontinue existing products.
What is the product concept?
what
What is Product Concept?
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