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What is 6ms of marketing?

Updated: 9/22/2023
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10y ago

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6ms in marketing are :

1. Market : tho whom is the communication to be addressed

2. Mission : What is the objective of the communication?

3. Message: what are the specific points to be communicated?

4. Media: which vehicles will be used to convey the message?

5. Money: how much will be spent in the effort?

6. Measurement: how will impact be assessed after the campaign

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