Co-Branding is when a product consists of more than one company brand to establish their combined prominences in the product creation. An example may be a HP computer with Intel chips. Many companies with a reputation will combine their brand equities to bring in a more premium price.
cobranding
GM got involved in credit card financing in a cobranding arrangement with MasterCard, thus providing automobile and credit card financing to its customers. By 1994, GM had earned $9.4 billion from financing