Undifferentiated Marketing: Sending the same promotional message to everyone (Promoting the city as a historic destination by placing ads in widely read newspapers)
Differentiated Marketing:Designing more than one promotional message, with each communicating different benefits (ex:Also targeting families by communicating a promotional message about the importance of children learning history)
Concentrated Marketing:Designing a promotional message that communicates the benefits desired by a single specific segment (ex: Promoting the city as historic by targeting elderly members of historical societies by placing ads in their newsletters)
Differentiated Marketing StrategyA differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. For example, a store can promote a sale that appeals to people in at least two cities or locations, or a company can market a product that appeals to women in at least two age groups. Differentiated marketing strategies can target many more than two segments; shoe companies often create campaigns that appeal to both men and women in a variety of age groups. Differentiated marketing strategies can also use different messages in the same campaign for different segments. For example, a retailer might market low cost to a budget-conscious segment and product quality to an affluent market segment. Concentrated Marketing StrategyA concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment.
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
The difference between direct marketing and indirect marketing.
The social marketing is
answering "What is the Difference between kotler's marketing definition and AMA marketing definition?"
Differentiated Marketing StrategyA differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups. For example, a store can promote a sale that appeals to people in at least two cities or locations, or a company can market a product that appeals to women in at least two age groups. Differentiated marketing strategies can target many more than two segments; shoe companies often create campaigns that appeal to both men and women in a variety of age groups. Differentiated marketing strategies can also use different messages in the same campaign for different segments. For example, a retailer might market low cost to a budget-conscious segment and product quality to an affluent market segment. Concentrated Marketing StrategyA concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment.
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Standardized marketing strategy is an undifferentiated marketing strategy to mass-market in a single country. It uses the same marketing strategy for all potential buyers in a broad international market. By using this strategy, product adaptation is minimized with lower production cost. This strategy is often used to strive for greater sales volume with lower production cost and ultimately greater profitability. Technology causing people's needs and preferences to converge throughout the world. Therefore, standardisation helps companies to reduce production and marketing costs by standardising both physical features of their products and their strategies for marketing them (Wild el at 2007; P.492). Concentrated marketing on the other hand, this strategy performs a niche marketing strategy to reach a specific segment of the global market. This is the strategy employed by the companies that most people have never heard of and have that have adopted strategies of concentrated marketing on a global scale. These companies define the markets narrowly and targeting for global depth rather than national breadth. In contrast to standardized and concentrated marketing strategy, differentiated marketing is targeting multiple segments of the global market with different marketing mix offerings. This strategy allows a company to achieve wider market coverage. That strategy works best if there are significant major differences across markets and when few segments are present in market after market.
how can you distinguish between them
distinguish between book keeping and accounting
the difference between concentrated and dilute is concentrated is larger while dilute is smaller.
the difference between concentrated and dilute is concentrated is larger while dilute is smaller.
asteroids which have some kind of difference are known as differentiated asteroids and vice versa
There is absolutely no relationship between marketing and marketing communication, however the relationship between marketing and marketing communication is far stronger than the relationship between marketing and marketing intelligence!!!!
what is distinguish between bookkeeping and accounting? what is distinguish between bookkeeping and accounting? what is distinguish between bookkeeping and accounting?
Distinguish Between Accounting Convention And Aoncept
The Marketing Mix is the 4ps • price • promotion • placemen • product. The promotion mix is • Personal Selling • Sales Promotion • Public Relations • Direct Mail • Trade Fairs and Exhibitions • Advertising • Sponsorship