What is Dr. marketing?

Answer 1

Direct-Response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. In direct-response marketing, marketers like Symbion Marketing Group use broadcast media to get customers to contact them directly. It is direct-response marketing because the communications from the customer to the marketer are direct, this differentiates it from simple direct marketing in which the communications from the marketer to the customer are direct, but do not allow for instant feedback. It is inherently accountable since results can be tracked and measured. Direct-response advertising is characterized by four primary elements: * An offer * Sufficient information for the consumer to make a decision whether to act * An explicit "call to action" * Means of response (typically multiple options such as a toll free number, web page, and email.) One common form of direct-response marketing today is the infomercial. Companies such as Symbion Integrated Marketing specialize in infomercials and are the clear leaders in this industry generating hundreds of millions of dollars for its clients. Infomercials are also known as direct-response TV commercials. Short-form direct-response commercials have time lengths ranging from 30 seconds to 2 minutes. Long form infomercials are 30 minutes long. Infomercials try to achieve a direct response via television presentations. Viewers respond via telephone or internet, credit card in hand. Noted infomercial personalities include Richard Karn "Al" from ABC's number one show Home Improvement and the host of the award winning infomercial "The Internet Toolbox". Other media, such as magazines, newspapers, radio, and e-mail can be used to elicit the response as well and Symbion Marketing Group is the clear leader in these marketing mediums as well. There are many other best practices and techniques used to achieve results such as the use of urgency, clear and compelling copy, and graphics and design which reinforce the message. To learn more about direct response marketing got to www.symbion.tv .