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a Policy and strategy (directions) are based on the present and future needs and expectations of stakeholders

- gathering and understanding information to define the market and market segment the organization will operate in both now and in the future;
- identifying, understanding and anticipating the needs and expectations of current and future stakeholders including customers, employees, partners, society and shareholders;
- identifying, understanding and anticipating developments in the market place, including competitor activity;


b Policy and strategy (directions) are based on information from performance measurement, research, learning and external related activities

- analysing output from internal performance indicators;
- analysing output from learning activities;
- analysing external images and brand awareness data;
- analysing the performance of competitors and best in class organization;
- analysing data regarding existing / potential partners core competencies;
- analysing data for both long and short term social, environmental, safety and legal issues;
- analysing data on the effects of products and services throughout their entire life-cycle;
- identifying and understanding economic and demographic indicators;
- analysing data to determine the impact of new technologies and business models on the performance of the organization.

c Policy and strategy (directions) are developed, reviewed, updated
- developing, reviewing and updating policy and strategy consistent with the organization's mission, vision and concepts of Excellence;
- balancing both long and short-term needs and expectations of stakeholders;
- assessing risks and identifying ways of addressing these risks;
- identifying present and future competitive advantage;
- identifying core capabilities and needs for partnerships / alliances to deliver policy and strategy;
- reaffirming presence in established markets or requirement to change market approach;
- aligning strategy with those of partners and alliances;
- identifying critical success factors;
- aligning and continuously developing social and environmental standards with partners;
- evaluating the relevance and effectiveness of policy and strategy.


d Policy and strategy (directions) are communicated and deployed through a framework of key processes
- identifying and designing and communicating the framework of key processes needed to deliver the organization's policy and strategy;
- communicating policy and strategy to stakeholders and evaluating the awareness of it;
- aligning, prioritising, agreeing, cascading and communicating plans, objectives and targets as well as following up achievements;
- establishing organization wide reporting mechanisms to track progress.

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