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a) Over the Shoulder Graphic
b) In Media industry, OTS stands for Opportunity to See. More often, the phrase used is Average OTS. During a given period, an average OTS signifies the average number of times a particular audience is exposed to a commercial. Following is the formula for calculation of Average OTS/Average Frequency:
Avg. OTS = Total GRPs/Reach
where Reach = the number of different households exposed to the commercial at least once
and GRPs = Gross Rating Points (a summation of TV rating points for a given period )
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How do you calculate OTS?
calculating OTS
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