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Starbucks takes a innovative approach, focusing more on high-quality content and beneficial offers for its fans. Starbucks has learned how to effectively use status updates and how to share a lot of interesting, useful and engaging material aside from its product updates. The company furthermore offers a couple of interactive apps that not only are fun (e.g. the Instant Story tab) however, that offer tangible benefits (e.g. discount coupons, and functionality that allows fans to manage their Starbucks accounts right in Facebook). The fan page also has an interactive map that links to the company's regional Facebook pages (just as BlackBerry). With no unusual visual indicators on its fan page, Starbucks demonstrates that user functionality is at least as important as aesthetics.

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Q: What is Starbucks approach to Facebook?
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