answersLogoWhite

0

What is a Marketing Audit?

Updated: 9/13/2023
User Avatar

Wiki User

16y ago

Best Answer

A marketing audit is a detailed and systematic analysis of a company's problem areas in terms of market penetration. The analysis is done independently by the company itself. The analysis analyzes the market environment, the marketing strategies, and company objectives to better see where the company may be falling behind.

User Avatar

Wiki User

16y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is a Marketing Audit?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Related questions

What elements should a marketing audit consider?

components of marketing audit


What are the marketing activities a market audit would concentrate on?

whaat are the marketing activities a marketing audit would concentrate on?


Marketing audit services?

What are the major approaches to marketing audit services and obtaining new clients? What are the major approaches to marketing audit services and obtaining new clients? what are the major approaches to marketing audit


Characteristic of marketing audit?

comprechensive


What is the importance of marketing audit in an organization?

9okjokrrmkpmkpo5myr


What are the advantages of marketing audit?

A marketing audit can help keep people on task in marketing. Successful marketing results in sales while ineffective marketing costs money.


What is product consistency and product audit in marketing?

ape pn xboleh


Example of operational audit?

purchase, marketing, selling and distribution expenses, production


What is the procedure of the checking the quality of the work in audit organization?

There is no single audit is performing in the company.Like there are many audits are conducted like, Quality control,Finance,Marketing,Production etc So the quality of the AUDIT can be judged through the Results it produced after the audit,and the quality of the Company who is conducting that audit. Through this you can check this out.


What control should periodically reassess its approach to the marketplace with a good marketing audit?

strategic control


Importance of marketing audit?

To learn where your company or organization can make improvements to achieve better results or a greater ROI.


Which component of a marketing audit includes major developments in income prices savings and credit that affect the company?

Economic