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What is a Straight Product Extension?

Updated: 9/13/2023
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TopSavingsNet

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16y ago

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Straight product extension is the practice of releasing an existing product without making any changes to it while releasing it to a foreign market. This practice can be used without negative repercussions with the right PR of a company and it's products if the company exists in the United States. The United States is popular for releasing trends in the world therefor allowing this practice to go inhibited for US based companies with built reputations. Consideration however must always be made in the impact to culture and other environmental factors a product may make.

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What does the straight extension adaptation strategy of international marketing entail?

the same product is marketed to all countries (a "world" product), except for labeling and language used in the product manuals. The assumption behind this strategy is that consumer needs are essentially the same


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A wholesaler is a product distributor straight from the factory. A retailer usually gets their products from a wholesaler but it costs you a little more money.


Why is product loyalty important to product developers?

I assume you are asking a straight forward question and not the reversal (ie, you are asking "why is product loyalty important to product developers" and not "how does product developer improve product loyalty.") Product Loyalty is important because it creates a "constrain" on how much to change. Ie, if you have a lot of loyal customers using a product and you are going to make a new product, you don't want to create a completely new design, because that will cause your existing loyal customers to go crazy. So, you want to make it easy for your existing loyal customers to use the new product yet at the same time, introduce new features/ways to use it. Loyal customers are also more "tolerant" towards faults in the new product. They are more kind to "over-see" a minor design error as compared to a new competitor. "Resistant to change" is important key.


Is acquisition a kind of brand extension?

Brand extension is when your company (brand) goes to overseas markets so the answer would be no. An acquisition would be increasing brand equity.


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The product is called absolute product when the product is up to the requirements of the customers.

Related questions

What does the straight extension adaptation strategy of international marketing entail?

the same product is marketed to all countries (a "world" product), except for labeling and language used in the product manuals. The assumption behind this strategy is that consumer needs are essentially the same


What is product extension communication adaptation?

It is extending the product line and length and designing the promotional strategy like wise.


What is the relationship between extension and mass?

Within a materials elastic limit, the extension of a uniform section (like a wire) will be proportional to the tensile load. The graph of load (mass) v extension will be a straight line


Knee flexion is when the knee is bent?

Yes, and knee extension would be when the knee is straight.


What is the difference between product extension and brand extension?

Line Extension is mean adds a variety in their existing line, for example: for soft drink manufacture, their decide to come out new favor like 'Diet' or 'Cherry' in the cola line; the toy manufacture come out a new character or accessories in its product lines. They still have related to their old product. Brand Extension means the product are using the same brand name but different product class, for example: the soft drink manufacture coming out the juice drinks under their company name. Because the customer is familiar to the brand name, so this can drive them to try a new product than totally unrelated to the old product lines.


What is extension in terms of marketing?

Extension in terms of marketing is a term relating to international marketing. It is when a product remains unchanged and is commercialized into other countries. Extension can be a risky prospect due to differential market environments.


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A brand extension is the use of an established brand name on a new product to help increase sales on the new product. An example of a brand extension would be Jello gelatin creating Jello pudding pops or Bic, known for making pens also making shaving razors.


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If you add a 6 ext to your torque wrench do you have to change the torque setting?

as long as the extension is perpendicular to te wrench it will not affect the torque. if your extension makes your torue wrench longer or shorter this will give you more leverage and will give you less torque than desired more leverage vice versa if extension is lower than socket drive. if its sticking straight out you will be fine as long as the extension is perpendicular to te wrench it will not affect the torque. if your extension makes your torue wrench longer or shorter this will give you more leverage and will give you less torque than desired more leverage vice versa if extension is lower than socket drive. if its sticking straight out you will be fine