What is a channel marketing plan?
A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.
A marketing plan template is used by companies as part of a greater business plan. A marketing plan template is specifically for determing the budget and goals which are related to marketing and advertising. It offers tools and guidelines to follow, such as when to market, and how much to spend on marketing.
This really depends on your definition of marketing. If you're simply talking about a promotional plan, this has primarily a tactical focus. However if you're working for a marketing focused business, a marketing plan is synonymous with the business plan and contains the higher level thinking behind the decisons - this is a strategic plan.
Marketing plan is a subsection of a business plan and it contains the strategy, research and any other information relevant to marketing. A business plan is a complete overview of a business that includes the mission, values, products/services, financials, marketing, action plan and any other measures that can help evaluating th success of the business as a whole.