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What is a channel marketing plan?

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2007-12-29 03:05:10
2007-12-29 03:05:10

A channel marketing plan is made to give the company an overall outlook on the potential of a certain channel before taking affirmative marketing action. In the case of a channel marketing plan you will find three major channels for a marketing plan of this type. These major channels are market, media, and distribution.

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