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Direct Sales is achieved when a salesperson directly sells to a consumer through face-to-face interaction.
The purpose of direct sales is to allow a consumer to touch, feel and evaluate a product prior to purchase.
Several companies use direct sales practices:
Tupperware is a company that has been in the direct salesbusiness for many years. Independent consultants of the company host personal sales shows in host & hostesses homes across the country. During these sales shows, a group of consumers, familiar to the host or hostess, are able to touch and feel most products and watch as the consultant explains how products are used.
Tupperware products are also on display by independent consultants at trade shows, market fairs and large group showing across the country.
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