Introducing a Brand Extension leveraging from existing brands in order to increase market share within a category
The mega brand subbrand modifies or augments the mega brand's associations in a certain product market context. Flanker brand or fighting brand can be introduced to fight a competitor. The purpose is to protect the initial brand from the battle or fray.
Brand loyalty is the component of brand equity. Brand loyalty is the heart of brand equity.
Brand loyalty is directly linked with brand equity. Brand loyalty is the consumer's commitment to repurchase the products of a specific brand while brand equity refers to the marketing effects which a product results because of the brand name attached with it. This means that people will always show more brand loyalty a specific brand if the brand equity of the product is higher.
its a brand
Brand equity is the main value and brand positioning is the how you want that value/quality to be perceived.
The mega brand subbrand modifies or augments the mega brand's associations in a certain product market context. Flanker brand or fighting brand can be introduced to fight a competitor. The purpose is to protect the initial brand from the battle or fray.
The flanker position is on the "weak side" of the formation.
FL usually refers to the flanker, which is a wide receiver who lines up behind the line of scrimmage.
Flanker
Anchor Banker Flanker
Kingsley Jones - Welsh rugby union flanker - was born on 1969-06-19.
A blindside flanker is a forward in the game of rugby union, usually assigned the number 6, who binds to the scrum on the side closest to the side line.
Richie McCaw
Thierry Dusautoir, Flanker.
Taine Randell
Those letters will spell flanker.
Of course the Sukhoi 27 flanker can take down the F-22 raptor, only the F-22 is not in stealth mode.