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What is a local website?

Updated: 12/12/2022
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A local website is just a website that's geo-coded and SEO optimized to get top rankings in the major search engine's LOCAL database. Having your website's footer information with your contact address and phone, along with having your city keywords optimized appropriately throughout your website tells the search engine where you are located. Having keyword rich content and your cities or regions that you serve on your site helps get local traffic. LOCAL SEARCH RESULTS Google, Bing and Yahoo all have local search results catering to local businesses. Google has "Google Places" (formally Google Local). Bing has Bing Maps, and Yahoo has Yahoo Local. If you have a business and want local traffic go search for your business in the search results using your company name and a local city or suburb. When the listings come up, click on your business to see the profile. Then look for the "Claim this business" or "Manage this Business Profile" and when you authenticate that you are the business owner you'll be able to enhance the listing with additional information, coupons, specials, hours of operation, photos and even video. If you've ever searched using a Smartphone or mobile device you'll notice that the Business listings come up first, above the other generic listings.

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