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Marketing is all about creating value for the customer and striving to meet and then exceed customer expectations.
Market driver or drivers are considered at the time envisaging and establishing value of a product/service that's to be marketed.
These drivers are primarily trends that cause an existing or new market to develop.
The four elements of segmentation especially psychographic and behavioral segmentation are key tools in determining these trends.
So at the end of the day, you'll be able to then understand how and why the market is changing, causes of the change and eventually looking out the window that will show how new opportunities are developed.
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